Create a 30-second video that shows why Kia should be on top of everyone’s car buying list. If your video is selected, it will win a $5,000 prize. It will also be aired publicly as a commercial for local broadcast and during a special event. The second place video will receive a $2,000 prize and the third place video will receive a $1,000 prize.
"Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations." -Kia brand slogan
Currently the largest generation in America, millennials are influencing culture and innovating change. They are active participants in what’s going on in the world and they’re open-minded, confident, receptive to new ideas, and self-expressive.
With an eye toward the future and a commitment to their spirited customers, Kia has built a global brand focused on these same qualities. That’s why we’re inviting all the digitally savvy and incomparably creative members of Generation-Y to show us why they love Kia.
Make us laugh, cry, say ‘wow,’ but most importantly make it something dynamic that surprises and goes beyond expectations.
Kia of Tallahassee is working in partnership with the Council on Culture & Arts (COCA), the area's local arts agency, on this video contest. COCA will assist with the management and promotion of this contest, its applicants, and the submitted and selected winning videos.
Questions? Please contact Amanda Thompson at firstname.lastname@example.org or (850) 224-2500.
The main objectives of your TV spot are three-fold:
The goal of this project is to create a positive and engaging 30-second broadcast TV commercial that brings to life the Kia brand in an engaging and creative way. Click here to see the Kia brand identity.
The contest is free to participate in and open to those who are over 18 years of age at the time of submission, and who reside in Tallahassee and/or the Big Bend Region (within a 100 mile radius of Tallahassee). Our team, advisors, and employees cannot compete in this contest.
You may use live action footage or animation techniques (digital illustration, flipbook, stop motion, 360 degree footage, etc.).
To coordinate access to Kia vehicles for filming, please contact Emily Wallace of Kia of Tallahassee at email@example.com or 850-694-4671.
Your entry may be shot with any type of video equipment, including professional or amateur quality video recorders, or with a smartphone, tablet, drone camera, or GoPro—or a combination of devices. You may also create/edit the footage using a computer or any other device using any type of editing software or techniques.
Your video may be in one of the following formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM.
Your video must run for no more than 30 seconds including an introduction or closing that features Kia branding. Feel free to add a 10 second introduction describing you, your team, and your artistic point of view. At Kia of Tallahassee’s discretion, this introduction may or may not be included in the airing of the 30 second video.
In our team’s opinion, the video must be rated no higher than PG13. Submissions may not include nudity, overtly sexual situations, religious imagery, violence, or profane language; may not violate any copyright laws; nor libel, defame, disparage, slander or otherwise infringe on or violate the rights of any third parties; or denigrate any racial, ethnic, gender, or religious group.
Don’t be mean!
100% of the visuals must be taken by you or your team. By submitting a video, you certify that the video is original, was created and filmed solely by you and does not violate any third party’s proprietary or intellectual property rights.
If you incorporate music, art, or other media into your video, it must either be original or available in the public domain. Explore CreativeCommons.org for openly licensed work that’s freely available for sharing, repurposing, and remixing. If your entry infringes upon the intellectual property right of another, the applicant will be disqualified at the sole discretion of Kia of Tallahassee. If the content of your entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, you shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless Kia of Tallahassee from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which Kia of Tallahassee may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.
You should have written permission from any individuals who can be identified in the video with the exception of people seen briefly in crowd scenes in public settings. You must be able to produce copies of the permissions.
Upload the video to YouTube, as unlisted only, and then submit the URL in the application form. The original, electronic version of the video file should be available for delivery to Kia of Tallahassee if requested.
There is NO entry fee. This is a free-to-enter contest. Individuals may apply once and submit one video for consideration. Multiple applications from individuals will not be accepted.
Winning submissions will be selected by a review panel pursuant to the following criteria: technical execution (clear sound, solid camera work, etc.), quality story-telling, relevance to the brief, and originality/creativity of the submission (unusual location, use of props, techniques, etc.). Winners will be notified by email no later than Dec. 1, 2017. Kia of Tallahassee shall have no liability for the winner’s failure to receive notices due to spam, junk e-mail, or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the winners cannot be contacted, are ineligible, fail to claim the prizes within seven (7) days from the time award notification was sent, or fail to timely return a completed and executed work-for-hire agreement (see Ownership section below) as required, the prize may be forfeited and alternate winners selected.
Kia of Tallahassee will award one winner with a $5,000 prize and the winning video will be aired publically as a commercial for local broadcast and during a special event. The second place video will receive a $2,000 prize and the third place video will receive a $1,000 prize. We reserve the right to award special showcase opportunities to these and other selected videos with the applicant’s permission.
This contest is a talent and skill based contest. Chance plays no part in determinig the winners.
By entering this contest, you understand and agree that Kia of Tallahassee, anyone acting on behalf of Kia of Tallahassee, and Kia of Tallahassee’s licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes, without any further compensation, notice, review, or consent. Any use of the videos will be accompanied with acknowledgement to the creator(s). You also permit Kia of Tallahassee to identify you by name and reference your work in video contest press releases and promotions. Kia of Tallahassee grants permission for the applicant to retain personal use of the video including social media.
Your entry must be uploaded and your entry form submitted by 11:59pm on November 17, 2017. We reserve the right to extend the deadline if necessary. Winners will be announced within 60 days after the final deadline. We reserve the right to cancel the contest should there not be enough submissions.
Submission of an entry form shall imply that the applicant has affirmatively reviewed, accepted, and agreed to all of the official rules. You agree to indemnify and hold harmless Kia of Tallahassee and COCA, its officers, directors and employees, and affiliated organizations, and their respective officers, directors and employees, from any and all claims, demands, damages, costs, liabilities, and causes of action of whatsoever nature that are based upon or rise out of any materials breach by you, the entrant, of these contest rules or the representations made in this paragraph.