COCA is proud to offer professional development resources for both individual artists and arts organizations!
"The Arts Mean Business" is not just a cute slogan, it is the truth! Arts and culture organizations as well as individual artists are active contributors to our local business community. They are employers, producers, and consumers. We hope to help the arts community thrive through these various resources.
For local professional development opportunities please click below:
COCA periodically offers professional development workshops & seminars on a wide range of topics of interest to artists and arts organizations. Workshops are free to COCA members and modestly priced for the general public.
You can see all of COCA's upcoming events by clicking below:
COCA's Communications & Marketing Manager, Erica Thaler, leads organized discussions on marketing in the arts. Topics like social media, media buying, and advertising opportunities are all on the table for discussion!
Attendance Fee: FREE
COCA's Grants & Strategic Partnerships Manager, Kevin Carr, leads periodic workshops on grant writing for non-profit arts organizations.
Attendance Fee: FREE
Designed to allow the local arts community an opportunity to learn about arts-related subjects in a low-key environment,COCA Conversations offers meaningful learning experiences that are accessible to all.
Each COCA Conversation covers a different topic.We want for attendees to leave a COCA Conversation feeling inspired and connected to the amazing resources that in our community.
Attendance Fee: FREE
Join COCA every month for an opportunity to mingle and network with fellow Art Entrepreneurs!
We want to offer a supportive space for the Artpreneur community to come together to share their goals, challenges, and achievements. Everyone could use a little support in their lives and we are happy to help contribute. Artpreneur Coffee Talks will be held on the third Friday of each month from 10am-11am.
Attendance Fee: FREE
Past COCA Workshop Subjects Include:
Accessibility in the Arts
|Budgeting & Fiscal Management|
|Fundraising & Development|
Social Media Platforms
Staff, Board, & Volunteer Management
Creating with Kids
If you have any suggestions for future COCA organized workshops or if you are interested in presenting please contact Megan O'Neill at firstname.lastname@example.org.
Many different organizations offer live and archived webinars on a variety of topics related to the arts. Engage with professional development on your terms with the help of technology!
Here are some organizations that offer regular webinar sessions:
Arts Entrepreneur Coffee Talk
Join COCA every month for an informal get together for Art Entrepreneurs – “Artpreneurs”!
We want to offer a supportive space for the Arts Entrepreneur community to come together to share their goals, challenges, and achievements. Arts Entrepreneur Coffee Talks will be held on the third Friday of each month from 10:00 am -12:00 pm at the COCA offices (816 S. Martin Luther King Jr. Blvd, Tallahassee, FL 32301).
This event was created to bring art entrepreneurs together in a positive way. This is not a place for criticism or negative comments. COCA works hard to support and encourage local artists and we hope that you will join our efforts!
For more details please contact Megan O’Neill at email@example.com or call 850-224-2500.
The American Evaluation Association is a professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation.
The primary goal of the TIG is to support and strengthen the evaluation of arts, humanities, and science programs, practices, and audience participation.
The Southeast Evaluation Association (SEA) is a volunteer organization representing and connecting evaluators and evaluation-related professionals from the state, local, government, university, education, and private sectors throughout the southeast United States.
The Department of Art Education is part of the College of Fine Arts at Florida State University and consists of four Graduate Programs: Art Education, Art Therapy, Arts Administration, and Museum Education and Exhibitions (MEX).
The certificate in Program Evaluation will provide you with graduate-level training in the concepts and skills necessary to conduct evaluations of programs and program improvement efforts in domestic and international settings.
COCA’s Media Guide can help your efforts in promoting your events via local radio, television, newspapers, information bureaus, magazines, & on-line.
Tips & Resources
Definition of Tourism Marketing as provided by Visit Tallahassee: "Efforts in advertising, research, public relations, direct sales, digital and social media to promote an attraction, venue, event or activity designed to attract tourists as they are defined in Chapter 125.0104, (2), (b), (2), Florida Statutes."
Visit Tallahassee (Leon County’s Tourist Development Department) enhances the local economy and quality of life through benefits associated with a strong visitor industry: maximizing the number, length of stay, and economic impact of visitors to Leon County. For more information, call 850-606-2300 or go to www.visittallahassee.com. View Visit Tallahassee's Marketing Handout for ideas to promote cultural tourism.
NAMP, a program of Americans for the Arts, is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. We connect, strengthen, and advance our nation's arts marketing community with innovative programs, services, and tools.
A coalition of national associations and federal agencies building a common agenda for cultural tourism.
Cultural Tourism 101 is a concise introduction to cultural tourism and how to engage your organization.
Cultural tourism is an important tool for celebrating, preserving and promoting a state's unique heritage. It is also an effective way to stimulate a state's economy, as it increases opportunities for artists, encourages public participation in the arts and facilitates cultural commerce.
A resource for official destination marketing organizations (DMOs). They provide their members—professionals, industry partners, students & educators— cutting-edge educational resources, networking opportunities, and marketing benefits. Search “cultural tourism” to access transcripts to several conference presentations on the subject.
An American Association of Museums grant program designed to strengthen international connections through innovative, museum-based exchanges.
"Architects wouldn't operate without a blueprint. Marketers should not operate without a marketing communications plan - strategic, thoughtfully conceived guidelines for promoting their work."
COCA offers one on one Technical Assistance for artists and arts organizations. You can learn more by clicking the button below:
From career advising to interactive workshops, Florida's capital region offers a wealth of resources to its community members.
Local Career Centers